producing meaningful visual narratives

 
Marking 150 YearsClient: Association For Public Art (aPA)Completed in 2022
I had the incredible opportunity to be part of a project that honors the remarkable legacy of the Association for Public Art (aPA), a cornerstone institution that has been shaping Philadelphia's artistic landscape for 150 years. Tasked with commemorating their sesquicentennial, my team and I designed a captivating print book chronicling aPA's commissions since 1872.

Departing from the traditional grid, each spread was treated as a unique canvas, weaving together free-form photographs, descriptive narratives, impactful quotes, and elegant chapter dividers. The book was unveiled at a special event, coinciding with the retirement celebration of aPA's respected long-term executive director, Penny Balkin Bach.

 print collateral 
 brand application


LEARN MORE
Amplifying Magnetic Recording TechnologyClient: Myriad MagneticCompleted in 2022
Myriad Magnetic, under the guidance of industry leader Dan Labrie, commands a prominent presence in the realm of analog tape recorder restoration, offering a comprehensive suite of services, consultancy, and training. I had the distinct privilege of shaping Myriad Magnetic's brand identity. This encompassed the creation of an innovative brand identity system and the  development of an website.

These initiatives were conceived to effectively communicate the unwavering commitment to precision and craftsmanship embodied by Dan Labrie. The logotype, which draws inspiration from the sine wave—a fundamental tool in the calibration of tape recorders—stands as a visual testament to the brand's unwavering dedication to excellence and precision.

brand identity
 brand guidelines
 web/mobile
print collateral 


LEARN MORE
Advancing Human CreativityClient: University of the ArtsCompleted in 2018
I was honored to be apart of reshaping the brand identity of The University of the Arts, a distinctive institution resulting from the union of the Philadelphia College of Art and the Philadelphia College of Performing Arts. The mission was to elevate the University's presence within the artistic education realm by crafting a comprehensive brand identity system that resonated with its diverse programs, unified under the inspiring banner of "Advancing Human Creativity."

Collaborating closely with Jan C. Almquist, principal of AAJdesign, I ensured that every aspect resonated with the institution's core, creating a lasting imprint in the design arena.

brand identity
brand guidelines
signage
print collateral 


LEARN MORE
Building Brave FuturesClient: SEI Investments CompanyCompleted in 2016
The SEI brand has been built on a foundation of innovation, leadership and excellence since its founding in 1968. To that end, SEI set out to modernize the way it presents itself to the financial services industry, clearly defining its unique offerings and positioning itself as a company that moves markets forward through bold ideas and trailblazing technologies.

In collaboration with the Design + Communications Department at SEI, our team at AAJdesign created new brand identity and standards for the company. On the AAJdesign team, I was the lead designer on an internal website that explains the new brand positioning to SEI’s 4,000+ employees. The goal of the site was to provide employees with the information they need to understand the new mission and how they can build upon it in their own careers. I also worked on the design of external banners, that communicate the new brand identity throughout SEI while reinforcing its commitment to innovation.

brand identity
signage
web design


LEARN MORE
Philadelphia’s Golden HeritageClient: Academy of MusicCompleted in 2016
The Academy of Music was established in 1854. It has since served as Philadelphia’s premier venue for classical and popular music, theater, and dance. In 2017, the Academy of Music celebrated its 160th anniversary. To celebrate this milestone, the organization hosted a concert and ball with a variety of elements—celebrity entertainers, fine dining, and dancing. One of the design goals was to market the event and encourage support for the Academy of Music, since ticket sales were ultimately what would fund the renovation of this historic landmark.

print collateral 
brand application


LEARN MORE
©Shannon ChongLinkedinContact