I was honored to be apart of reshaping the brand identity of The University of the Arts, a distinctive institution resulting from the union of the Philadelphia College of Art and the Philadelphia College of Performing Arts. The mission was to elevate the University's presence within the artistic education realm by crafting a comprehensive brand identity system that resonated with its diverse programs, unified under the inspiring banner of "Advancing Human Creativity."
Collaborating closely with Jan C. Almquist, principal of AAJdesign, I ensured that every aspect resonated with the institution's core, creating a lasting imprint in the design arena.
Collaborating closely with Jan C. Almquist, principal of AAJdesign, I ensured that every aspect resonated with the institution's core, creating a lasting imprint in the design arena.