The SEI brand has been built on a foundation of innovation, leadership and excellence since its founding in 1968. To that end, SEI set out to modernize the way it presents itself to the financial services industry, clearly defining its unique offerings and positioning itself as a company that moves markets forward through bold ideas and trailblazing technologies.
In collaboration with the Design + Communications Department at SEI, our team at AAJdesign created new brand identity and standards for the company. On the AAJdesign team, I was the lead designer on an internal website that explains the new brand positioning to SEI’s 4,000+ employees. The goal of the site was to provide employees with the information they need to understand the new mission and how they can build upon it in their own careers. I also worked on the design of external banners, that communicate the new brand identity throughout SEI while reinforcing its commitment to innovation.
In collaboration with the Design + Communications Department at SEI, our team at AAJdesign created new brand identity and standards for the company. On the AAJdesign team, I was the lead designer on an internal website that explains the new brand positioning to SEI’s 4,000+ employees. The goal of the site was to provide employees with the information they need to understand the new mission and how they can build upon it in their own careers. I also worked on the design of external banners, that communicate the new brand identity throughout SEI while reinforcing its commitment to innovation.