The Academy of Music was established in 1854. It has since served as Philadelphia’s premier venue for classical and popular music, theater, and dance. In 2017, the Academy of Music celebrated its 160th anniversary. To celebrate this milestone, the organization hosted a concert and ball with a variety of elements—celebrity entertainers, fine dining, and dancing. One of the design goals was to market the event and encourage support for the Academy of Music, since ticket sales were ultimately what would fund the renovation of this historic landmark.